You can now import your case studies into Senja ✨

This means your case studies are attached to your customer records in Senja, and available to you (and your team) through the Senja app and Chrome Extension.

Ideal if you need to grab a case study link when pitching a prospect over DM, writing a sales email, or just composing a social post.

How to import your case studies

• Case studies can be imported by using their link (URL)

• You can attach them to an existing customer, or create a new one

• To add your case studies go to Import and select Case studies

Is your Studio looking a little messy?

Are you creating and sharing 10s of even 100s of widgets and Walls of Love?

Good news - folders are now live in the Studio.

Group your widgets and Walls of Love however you like.

Some ideas for grouping your Studio assets:

• By product or offer. Course, newsletter, membership, subscription.

• The team that uses them. Sales, marketing, customer success.

• The page they’re placed on. Pricing, sign up, homepage, onboarding.

• The customer type. Founder, Head of HR, Engineering, Marketing.

• By stage. Lead, onboarding, activated, upsell.

• By the testimonial types included. Video, social posts, text, reviews.

However it makes sense to organise them, folders are here to make things clearer.

Create folders in the Studio »

You’ve received a new testimonial from a happy customer - congratulations 🥳

What do you do next?

I am trying to understand how you review (or approve) your new testimonials, so we can make it faster and easier to do, directly inside Senja.

Here’s some things you might be doing already:

(note: some of this isn’t currently possible, but we are exploring it)

Please leave a comment below sharing:

• What you currently do when you receive a new testimonial

• How you think Senja could make it easier 🙏

Olly

Collect testimonials 24/7.

You can now enable automatic testimonial invites triggered by actions in all your favourite tools and platforms.

Send testimonial invites when a customer is added or tagged in your email tool or CRM, checks out with your payment platform, registers in your course platform, or is tagged in your support software.

Triggering the request at the right time ensures you’ll collect more testimonials than ever before.

All your customer invites will show in Senja, and we’ll send the follow-ups reminders too.

Simply enable them using our new auto-collect feature. Enable auto-collect »

After several weeks of late nights and sweating the small stuff, Forms 2.0 is officially live and in beta.

First up, thank you to everyone who sent us feedback - it helped us make the feature even better.

Forms 2.0 lets you:

• Collect private customer feedback

  • Improve your business or offer. Ask for a testimonial only when a customer loves what you do

• Receive multiple customer replies

  • So you can collect and share better, focused customer testimonials that get your prospects to act

• Give your customers control over how you use their testimonials

  • So your customer knows where their testimonial is being used, and is more likely to leave a video

Here’s how it works:

You can turn any of your existing forms into a form 2.0 by clicking this button.

This will let you continue using the same URL and embed code, while using the new form experience. You can also switch it back to Classic if you don’t love it.

We read every single feature request you send us. So we’re pumped to keep improving Senja every single week!

That’s exactly why we’re hiring a full-stack engineer to help us take Senja to the next level 🚀

Please share it with anyone you know who works in a similar role, or has relevant skills! If we end up hiring the person you refer, we’ll send you a $1000 commission after working with them for 6 months!

Click here to find out more and apply

Generic testimonials are nice to receive, but they don’t get prospective customers to buy

Instead help your happy customers to share specific aspects of their experience with multiple questions.

Multi-step forms allow you to ask your customers a series of questions to collect testimonial clips.

These clips can be used in your marketing and sales, where they are most likely to persuade a customer to act.

Some examples of how to use multi-step forms:

Ask a customer about their biggest objection before paying, and use those clips on your pricing page or next to your offer outline.

Ask a customer about their results / outcome / transformation to prove your offer works, and use those clips near your buy button or CTA.

Ask a customer how they would pitch your offer to a friend, and then ask them to share that clip on their socials (because word of mouth is an amazing marketing channel).

Or you can ask a customer what makes your offer unique, and use that clip to write better copy, or in your ad creative.

Multi-step forms also mean you can:

• Redirect people who don’t love your business to a feedback page

• Collect (private) feedback to improve

• Offer granular consent options (example: you can share my replies privately but not publicly)

• Coach your customer on what makes a useful reply

• Accept video uploads

You can now invite your existing customers in your Senja account to a second, third or fourth form.

Invite people who left you a text testimonial to leave you a video testimonial, and people who left you a video testimonial, to leave you a case study.

Simply start typing the name of any customer in your Senja account, and we’ll complete it for you.

Pick any form in your account, the customers you want to invite, and let Senja do the rest.

Here’s how it works:

Share a form with your existing customers here