Generic testimonials are nice to receive, but they don’t get prospective customers to buy

Instead help your happy customers to share specific aspects of their experience with multiple questions.

Multi-step forms allow you to ask your customers a series of questions to collect testimonial clips.

These clips can be used in your marketing and sales, where they are most likely to persuade a customer to act.

Some examples of how to use multi-step forms:

Ask a customer about their biggest objection before paying, and use those clips on your pricing page or next to your offer outline.

Ask a customer about their results / outcome / transformation to prove your offer works, and use those clips near your buy button or CTA.

Ask a customer how they would pitch your offer to a friend, and then ask them to share that clip on their socials (because word of mouth is an amazing marketing channel).

Or you can ask a customer what makes your offer unique, and use that clip to write better copy, or in your ad creative.

Multi-step forms also mean you can:

• Redirect people who don’t love your business to a feedback page

• Collect (private) feedback to improve

• Offer granular consent options (example: you can share my replies privately but not publicly)

• Coach your customer on what makes a useful reply

• Accept video uploads