June 22nd, 2026
New
🎉 Three new features + one new human
Happy Monday.
New week, three new ways to collect more social proof + one new Senja yapper
1. API & MCP: Automate your invite flow
You can now connect Senja to your product via the new POST /invites endpoint - so invite requests go out automatically, triggered by the moments that matter most. Think for example, a user submits an NPS score inside your product, and a testimonial request lands in their inbox seconds later.
Want to go even further? Connect an AI (like Claude) to the Senja MCP and ask it to send invites for you, right from chat. No manual outreach or copy-pasting needed, you get proof on autopilot now!
→ REST API knowledge base for the full setup guide.
2. Import your Google Contacts
Your best testimonials often come from people you already know. Now you can import your Google Contacts directly into Senja, and noooo it's not just saved contacts. Anyone you've emailed, shared a file with, or been in a group with shows up too.
3. Custom invite sequences, per batch
Not every ask should sound the same, trust us, we know it. Now you can customize the email sequence for each batch you send, so your most important contacts get a message that feels personal.
Your global defaults stay untouched, and you can test-send the customized version to yourself before it goes out.
That's a wrap for this week, more to come, we pinky promise. Go get some testimonials. 🎉
Ana
Senja Growth Marketer
May 29th, 2026
Improved
Collect testimonials while you’re sleeping!
Our new Stripe integration triggers testimonial invites from your new customers 24/7.
Hey folks, I’m Ana, Senja’s new growth marketer, and I’m here to tell you
You’re awesome
Ross and Rachel were on a break
Senja just got even better
You can now connect Stripe, set up rules and automate testimonial invites 24/7.
You sleep. We collect proof. They buy.
But that’s not all.
Declines are also live.
Sometimes people don't want to leave a testimonial, and now they can say so politely instead of ghosting your invite.
They can even tell you why, which is actually more useful than another five-star review.
Both Stripe and Decline can be setup at a form level, inside Invites.
Watch the video to see exactly how it works then get it done today by clicking the link: Go to Forms to get started →
That’s all for now, see you next time
Ana 💜
May 19th, 2026
You can now track every invite you send from Senja, end to end.
That’s right, we’re back with another glow-up to Senja, courtesy of our new engineer Nikolai.
Find any form, click on Invites, and you'll see the status of each one: Sent, Opened, Clicked, Collected, Undelivered, Unsubscribed, or Paused.
No more wondering whether your customer actually saw your invite, clicked through, or went and left you a testimonial. It's all right there to review.
Plus, you can use our slick new invite system to invite more customers to your forms.
A few small wins that come with this:
Invites now live on each form, so you're tracking the right pool of people for the right ask
You can edit your follow-up copy directly (so the second nudge sounds like you, not us)
You can add your logo and a spokesperson avatar to the invite emails
The Forms screen is looking better than ever
PS. Love this new feature? Feel free to thank Nikolai in the comments below. Hate it? We’d like to hear from you too as we work to improve invites even more.
May 5th, 2026
Improved
I'm pleased to share something that's been a long time coming: Classic forms no longer exist. We've migrated all 35,000+ of them into the unified form builder.
Senja used to have two types of forms: Classic and 2.0. Each had its own editor, its own features, and a "which one do I pick?" moment every time you created one. We've merged them into a single editor with two layouts.
What you've gained if you were using a Classic form:
📩 Editable invite emails. Customize the email you send when inviting customers to your form.
💬 Editable thank-you emails. Write the follow-up your customers see after submitting.
👤 Spokesperson avatars. Add a friendly face to your form and the emails it sends.
🎁 Coupon and link rewards. Spin the Wheel isn't the only reward type anymore.
🔔 Native Slack notifications. Get a ping in Slack the moment a testimonial comes in.
All your existing features came with you:
Combined rating and question on one page
Different prompts for video and text questions
Backgrounds and gradients
Additional fields
And more!
And the Upgrade to 2.0 button? Gone.
Revert to Classic? Gone.
There's just one form builder now.
One small ask: if you had a Classic form, open it once to take a look. Most migrated cleanly, but with 35,000+ moving over, a few may have drifted. If something looks off, you can tweak it in the form editor.
April 11th, 2026
I've wanted this for a long time, and it's finally here: You can now connect Senja directly to Claude using MCP.
MCP (Model Context Protocol) is how AI assistants like Claude connect to external tools. And now Senja is one of them.
Connect Senja once, and Claude can search your testimonials, filter by tag or rating, create new ones, and grab links and embed codes for all your Senja assets: Wall of Love pages, widgets, forms, case studies, quick links, sizzle reels, popups, you name it.
A few things you can try straight away:
Find me testimonials that mention onboarding
Get my most recent 5-star reviews
Give me the embed code for my Wall of Love
Add a new testimonial from John
How to get started?
Go to Claude, choose Customize → Connectors → Add custom connectors → put https://mcp.senja.io in the URL field, click Add.
Now you just need to connect your Senja account!
One minute to set up, saves you hours later.
Also shipped:
Native Slack notification
API rotator
Improvement on Analyze page
Fixed 7 public API bugs: tag handling, sorting, filtering, and malformed ID errors
Bug fixes on Forms: granular consent, logo removal
Bug fixes on Imports: auto-approval in auto-import, Udemy import failure
Bug fix on video testimonial transcript error
Bug fix on source filtering mode in Proof page
Bug fix on multipart testimonial displays in widgets
April 6th, 2026
You asked, we built it.
Slack notifications for new testimonials directly from Senja. No more third-party tools, no extra subscriptions.
If you’ve been routing Senja through Zapier to get a ping in Slack when a new testimonial lands, you can ditch that now. It's built right in.
To set it up: Connect with Slack in your Form settings, like this:
When a new testimonial comes in, Senja sends a notification to whichever Slack channel you choose, with the reviewer's name, star rating, and a snippet of what they wrote.
One click takes you straight to it in Senja.
If you're part of a team, this one's especially useful. Everyone stays in the loop without anyone having to remember to check.
January 26th, 2026
We're looking for someone to lead customer success at Senja, and we’re asking our amazing customers first.
This person will lead our efforts to help our customers get real results with Senja and stay with us for the long term. They will also introduce Senja to leading creators and help them migrate.
They’ll help take us from 3,000 to 10,000 paying customers.
We’re a small 3-person, remote team that works to goals and likes getting sh*t done.
If you’re interested, you can see the job description here.
PS - please forward this to anyone you think might be a good fit for the role. If we place them we will pay you $500 ✨
November 13th, 2025
It’s been a busy week here at Senja. We’ve been working on more ways to help you understand your customers, collect proof, and share what makes you awesome.
Here’s what’s new:
Testimonial analysis
You can now select testimonials to analyze with the testimonial picker
Filter by form, type, tag, question, or manually select
You can also now write your own custom analysis prompt
Get deeper insights from your customers
Case study editing
Our case study creator got a massive glow up
You can now edit your case studies before sharing them, including
Updating the copy
Styling the case study
Adding links
Adding results
Adding video testimonials
Adding a custom image
Your case studies are now lookin’ stunning 😍
Let us know if you want us to make more refinements to how the case study tool works.
Multiclip videos
We now also view your customers’ replies as one multiclip video
You can now either use one clip, or the complete multiclip reply in the Studio
You can also embed the multiclip videos on your website
Senja is working hard to help you collect, manage and share the proof you need to stand out, build trust and grow your business. If you like this update, please hit an emoji below ✨
PS. New widgets are coming soon. This is not a drill 🚨
November 6th, 2025
You can now pick and add your best customer video clips to your favourite widgets, Walls of Love, popups and embeds.
No more downloading video clips when you want to share them.
This opens up loads more ways to use the Studio to share your customers’ stories, drive awareness, and convert leads.
When creating an asset in the Studio you can filter by your form and questions to find the perfect clip whatever you want to create. That looks like this:
Clip sharing is live now and available on all plans.
November 3rd, 2025
Case studies are the most powerful way to build credibility and trust. They go beyond simple testimonials, and give your potential buyers much more context and clarity.
Which is why we’ve improved Senja’s case study generation tool.
You can now click in any customer record to generate a case study, like this:
And the case study you make will be saved in your Senja account, and ready to share with your leads. Here’s what sharing a case study (and testimonial) looks like:
Share relevant case studies to convince your high-value potential buyers that they are in safe hands, close more deals and make more money.